David Emery
Executive Producer / Production Executive / Consultant
david@davidemery.media
+1 (310) 617-2689
About
I’ve built a reputation for delivering innovative, compelling and award-winning brand stories that reach consumers through engaging content. My career started in film production, producing award-winning commercials for renowned brands, collaborating with A-list commercial directors including James Gartner, Joe Pytka, Bob Giraldi. I had the good fortune to work with top crews around the world, legendary directors and cinematographers, and with the best agencies and creative teams in the industry. I have always been passionate about the production process and the producer’s role in turning great ideas into great work.
I brought my production skills to advertising agency 180LA where we spearheaded ground-breaking campaigns that expanded the boundaries of branded content, branded experience and social media engagement, such as:
Sony Rocket Project - bringing together a group of high school students to design, build and launch a rocket into space. A 360 campaign that culminated as a TV show airing on the Science Channel and garnered national news media attention.
Sony Project Shiphunt - using the power of a laptop students discovered a lost shipwreck. A 360 campaign which followed the successful Rocket Project and also became a TV show and attracted national media attention for the students' discoveries.
Mitsubishi Live Drive - enabling consumers to test drive a new Outlander remotely over the internet.
Expedia / St. Jude - allowing children undergoing cancer treatment to visit their dream locations using interactive live stream 360 technology.
Boost Mobile - turning Boost Mobile stores across the country into polling sites for the national elections. Adage & Creativity Campaign of the Year and winner of top honors in all major international award shows.
See "Work" section for more details on these and other projects.
The many production challenges throughout my career have more finely honed my expertise. As I’ve taken on more leadership and management roles, such as head of production at 180LA and Cashmere Agency, I have been able to use my accumulated knowledge to build production departments and teams that are flexible and nimble enough to deliver against tight timelines and budgets, and also scalable to handle full-blown film productions for epic television commercials and long-form branded content. This knowledge has resulted in more efficient use of funds to deliver the right type of quality work that delivers the best results.
As a producer my goal is to make the best decisions possible that lead to the best creative work. As a leader and mentor, my mission is to empower producers with the skills and confidence to support creative teams to realize their vision. My philosophy for producers (and myself) is "don’t be afraid of the unknown, ask questions, find helpful resources, learn quickly, iterate on the fly. Be honest with yourself, be honest with your team, but don’t let fear or the unknown stop you, because just on the other side of that lies greatness.”
Work
BOOST MOBILE
GOOGLE TV
Watch With Me
A celebrity interview series promoting the launch of Google TV, featuring major celebrities such as Kerry Washington, Hasan Minaj, Leslie Odom Jr., Judd Apatow. Production oversight included celebrity contract negotiations, movie clip and music licensing agreements, and managing live action and still photo shoots (with production parter Panoptica).
EXPEDIA/ST. JUDE
Dream Adventures
This was originally conceived as an online fundraising campaign by Expedia, and would give children undergoing cancer treatment the opportunity to remotely interact, in real-time from the hospital, with their dream locations around the globe. The excitement and emotion the films generated lead Expedia to buy media time and run television spots in addition to the online campaign, which lead to greater donations to St. Jude. This was a unique campaign on a very tight budget, which involved hands-on in-house production paired with documentary filmmaker Zachary Heinzerling
Santa Flies Coach
Expedia wanted to raise donations for St. Jude's Childrens Hospital, but also show travelers how they can donate their miles to help St. Jude families as well. To demonstrate this we flew Santa Claus around the world, arriving at St. Jude's Hospital to deliver presents and spread joy to the children, and show how easy it is donate your miles on the website or app. This was an in-house production on a tight budget, Expedia felt the results were a powerful message and had us create a TV spot and turned it into a successful paid campaign.
SONY
Rocket Project - Overview
This 360 campaign revolved around STEM education and the Sony Vaio laptop. We created an ongoing online conversation using episodic web films and social media, which culminated in a branded content TV show on the Science Channel. This year-long project surpassed silver bullet metrics for Sony marketing and had a measurable impact on Vaio sales. The Rocket Project is a great example of my ability to manage complex projects and deliver results under challenging circumstances. I was responsible for overseeing all aspects of the production, from budgeting and scheduling to casting and crew management. I also worked closely with the creative team to develop the concept and ensure that it stayed true to the brand's messaging.
Rocket Project - TV Show
This Science Channel show tells the story of how a group of high school students designed, built and launched a rocket into space. This was the culmination of a 360 campaign for the Sony Vaio laptop that emphasized the importance of STEM education. In addition to the TV show we created webisodes, news packages, social campaign, and print/OOH.
Project Shiphunt - Case Study
This 360 campaign was a follow-up to the success of Rocket Project. We created an interactive treasure hunt game on Facebook, partnered with Woods Hole Oceanographic Institute using their renowned divers and 3D underwater camera technology, engaged NOAA nautical archaeologist James Delgado as our mission leader, discovering a lost shipwreck that was covered by local, national and international news outlets resulting in appearances on network TV shows, as well as historical and trade journals. This project also culminated in an hour long TV show, all of which generated tremendous ROI through paid and earned media channels.
Project Shiphunt - TV Show
This hour long TV show was the culimination of a 360 campaign that brought together a group of high school students to find a lost shipwreck using the power of laptop computers.
HP
Meghan Trainor - Lips Are Movin'
Meghan Trainor's music video for this unique and successful 360 campaign.
MITSUBISHI
Sizzle Video
Just some of the work produced for MItsubishi Motors over a seven year period. It is a diverse range of work for an automotive company, with a smaller North American footprint, that wanted to stand out from other car makers and grab attention. Over time this work steadily grew sales year over year.
Re-Model A
This is a great example of partnering with a recognized TV series brand for a perfect branded content campaign for Mitsubishi. It was the 100th anniversary of Mitsubishi's first car, the Model A, and we partnered with West Coast Customs and developed the season finale episode for the TV show, re-envisioning the Model A today. It extended the reach of the usual advertising campaign, created a buzzworthy story for earned media, and was a natural OOH opportunity at car shows around the world.
Where You At LA?
A first of its kind live hip hop show streamed on Boost Mobile phones, giving viewers a direct line to LA’s hip hop scene with a mix of interviews, freestyles, and live performances, and real-time interaction with viewers on social channels. Produced entirely in-house with a nimble team handling all the production, technology and logistic challenges.
Meghan Trainor - BTS
The first of its kind 360 campaign that included making the music video for Trainor's hit single "Lips Are Movin'" featuring more than 18 influencers with a combined 20+ million followers. The campaign generated social content across all channels, broadcast/OLV, PR and earned media, and a music video with 700+ million views.
Boost Your Voice
This is the campaign turned retail Boost Mobile stores into polling stations for the national election. The audaciousness and success of this project earned amazing buzz for Boost Mobile, as well as impressive consumer engagement of nearly 1 billion campaign impressions and a 23% increase in voter turnout at Boost polling sites. The campaign won multiple Lions at Cannes including Titanium and Grand Prix, it also won highest honors at other prestigious award shows and was named campaign of the year by AdAge, Creativity, and other industry watchers.